But Rebel Bells isn't any run-of-the-mill bridal show: It's a chance for both brides and grooms to check out wedding vendors in a party atmosphere.
"Rebel Bells will have cocktails and appetizers and we'll have a fashion show with different bride and groom looks, as well as a dance party," she continues. "We just want it to be a fun, upbeat environment where you're not just shuffling from booth to booth while vendors give you their elevator speech."
Hair stylists, make-up artists, DJs, custom-tie tailors and craft bartenders will be just some of the vendors participating in Sunday's soiree; more traditional services will be represented by a bevy of photographers, cake decorators and, of course, the wedding planners at Hey! Party Collective.
"We basically handpicked all the vendors -- like Lalé Florals, Our Love Is Loud photography and The Willinghams (photography). We have all met and worked together individually and we kind of just threw this idea out there to see if anyone would be interested," says zumBrunnen. "The key wedding vendors that we wanted to be a part of this loved the idea, so we spread it from there. We definitely curated the vendors and the whole event itself."
ZumBrunnen and business partner Lowery started the Hey! Party Collective as a small-scale event planning company in 2011, and while focusing on weddings, they also coordinate corporate events, bridal and baby showers and even dinner parties. This is the first year of the Rebel Bells wedding expo, but with two dozen local Colorado companies participating, Hey! sees similar showcases happening in the future.
The Hey! Party Collective's Rebel Bells unconventional wedding fest goes down this Sunday, September 15 from 6 p.m. to 9 p.m. at Artwork Network. For more information or to purchase tickets, visit the Rebel Bells website.