So-Gnar is a snowboard company. It's also an art company. As owner, Milbery has pushed the So-Gnar name all over the world, and with it his enthusiasm for street art culture, snowboarding, and music. "I had this curiosity," Milbery explains. "What is the process for an artist creating a track? From sitting in coffee shops writing in a journal or notebook, to the hardships that come along with being a struggling musician." Milbery took this curiosity to the drawing board, and came up with Shredded Beats, a mixture of multiple styles of art, all designed to edify.
"I was curious to see the process of music-making," he adds. "And maybe musicians would be interested in what kind of art projects we do: film projects and street art." The first Shredded Beats, done in 2007 in Winter Park, was a collaborative project with rapper Pigeon John. Since Pigeon had never snowboarded prior to this visit, Milbery and crew decided it was time to get him out on the mountain. Other artists who have worked on Shredded Beats include Rob the Viking and Prevail of the Canadian group Swollen Members, as well as members of Heiroglyphics out of California."Japan was the release for us," explains Milbery, "and I got with [Michal Menert] and said 'Let's do this in a foreign land.'" Since both Milbery and Menert have hectic schedules -- Milbery runs So-Gnar snowboard camps all winter for kids in the U.S. and Japan, and Menert is constantly on tour -- it was difficult to find a time when the two could connect. It all came together in February, with Milbery flying out one week prior to Menert's arrival. The final product came as a three-part series showing culture, music, snowboarding and art in Japan. The premiere of the final installment of the series can be seen tonight at the Larimer Lounge with a set by Menert himself, as well as special gift packs for the first hundred people through the door.
Do you support art, snowboarding, culture or music -- or all of the above. Don't miss this very special night at the Larimer Lounge.