4

Stupid ad of the week: Bundaberg Rum's stalwart solution to a messy quagmire

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

In an effort to shed some light and some laughter on the stupidity that constantly swirls through the airwaves, we bring you a stupid moving advertisement that will hopefully brighten your day, either with its outright foolishness or with its laughable condescension. This week, Bundaberg Rum from Australia succeeds in the former by giving us a little lesson in top-shelf thinking.

Though most ads projected onto our collective unconscious perniciously elicit some form of oppressive ideology, whether it be sexism, class-ism or just plain consumerism -- all fall under the auspices of 'stupid' -- we are hard-pressed to find anything particularly malignant in this week's stupid ad. Well, perhaps some classism, but mostly historical and mostly benign in nature. This jolly league of sophisticated, adventurous, not to mention time-traveling men, a ferocious alligator and, of course, an explosion, make for an ad that is at once ridiculous and also charming and fun for the whole family. It's all about solving problems in an irresponsible albeit magical way -- which is what drinking rum is all about isn't it?

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.