Arts and Culture

Stupid ad of the week: Google's 10-minute advertising epic

Advertising agencies work tirelessly to come up with new ways to tell us the same thing over and over again: "Hey, buy our shit. Don't you want to be happy? Thankfully though, there are always a few ridiculous ads that make it through the brainstorming sessions of the world's copywriters that cause us to take pause and appreciate the stupidity of the human race, whereupon we may feel better about our own intelligence. This week, Google has gone above and beyond all reasonableness with its web-based ad about finding a pizza place anywhere in the world. And they mean anywhere. Let's take a look.

It's rare, but sometimes a fine line is forged between stupidity and genius -- Google manages to ride that line fairly well with this ten-minute-long ad for its newest phone application. I know what you're thinking: Who in their right mind would spend ten minutes watching an advertisement?

The answer is me. And probably you too, because who isn't on the Internet to procrastinate and avoid responsibility?

And the ad is addicting. Cleverly playing off humanity's insatiable curiosity (and incessant desire to waste time), what starts out as a straight-forward talk by a charming everyman about a new product quickly sinks deeper and deeper into an absurdist rumination on the futile nature of pizza-getting. By the time the video is finished -- if you last that long -- you'll most likely have forgotten the entire concept behind the ad, and the word 'pizza' will have lost all meaning. You may, as I did, question your own existence in a world that has no objective reality. Look out for the unicorn.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Ben Dayton
Contact: Ben Dayton