It seems like a typical advert for a fancy imported scotch... until the bottle shatters and shit gets real. Then it plays more like a movie than an ad -- more entertaining than many movies, anyway. The premise is brilliant: Namely, that even the craziest assholes on earth, in the most dangerous profession, still won't risk their lives allowing someone to drive drunk. The stupid thing about this ad is that it will never air in America, and perhaps the violence is a little gratuitous. They do kill a bunch of people, including a woman, after all. The best thing about this ad is basically everything else. We've got some elegant sex appeal, high-society intrigue, shit breaking everywhere, and some interesting drunk-driving statistics amidst an expletive-laced tirade and face-induced honking. (We love that stuff, but the FCC won't give it to us.)
Plus, this advert doesn't make us feel, like many do, that someone is trying to feed us poison while telling us that said poison will make us healthy, loved and appreciated. Must be the public service aspect.