The New Beligium Urban Assault ride got silly (PHOTOS)

New Belgium is well-known as maybe the world's foremost purveyor of goofy bike-related events that is also a beer brewer, and the Urban Assault Ride is at least a contender for the crown jewel of that lineup. This weekend, hundreds of people who enjoy both bikes and beers competed against each other and the clock to complete an obstacle course/scavenger hunt that required them to ride to checkpoints, conquer the obstacles (they involved parking cones, big-wheels and possibly pirates) there and ride on to the next one -- the team to complete all of them in the least amount of time was declared the winner.

We sent photog Brandon Marshall to capture the madness. See the full slide-show!

See the full slide-show! See the full slide-show!

Follow us on Twitter!

Like us on Facebook!

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >