The theme for this evening, when the Rapids host Chivas USA, is Hispanic Heritage Night, focusing on Argentine player Facundo Diz. Related activities include distribution of a poster and informational handout, a Soccer Dreams Without Borders parade, a Latin American Education Fund scholarship presentation and a Hispanic Heroes tribute that recognizes everyday heroes such as teachers and police officers who improve the Hispanic community. Our marketing theme is Experience the Worlds Game. Under that umbrella, we like to showcase different cultures, especially as they relate to the players, says Greenley. Its a way to get the fans closer to the players.
The game begins at 7:30 p.m. at Dicks Sporting Goods Park, 6000 Victory Way in Commerce City; tickets range from $17 to $200. For more information, go to www.coloradorapids.com or call 303-727-3500.
Sat., Aug. 8, 7:30 p.m., 2009