Each month, the Denver-based company ShopAtHome.com conducts "Buy-havior" Reports, researching coupon-usage trends.The August report includes a list of most and least frugal cities. Here are the results:
Most frugal cities: 1. Salt Lake City, Utah 2. Denver, Colo. 3. Seattle, Wash.In the ranking by state, Colorado places tenth in coupon usage. And why is it that Denverites love coupons? "I think there's a few things that we could point to here -- but one of the main ones is the level of computer-savvy people we have in our city," says Becki Dilworth, director of online marketing at ShopAtHome.com. "Online coupon usage has gone up significantly over the past two to three years, and not surprisingly, some of the cities and states most apt to use coupons are also cities with high access to computers."
Least frugal cities: 1. Santa Ana, Calif. 2. North Las Vegas, Nev. 3. Oakland, Calif.
But then they leave the house with those coupons, and head to the grocery store. "Historically we've found that people are first and foremost searching for coupons on consumable goods -- like laundry detergent and diapers," Dilsworth explains. "From an online coupon perspective, the most common searches are definitely for free shipping, along with dollar or percent off from some of the larger discount chains and department stores."
In the same study last year, Boulder ranked at the very bottom, as least frugal city. This year, though, Boulder's not on the list because the study only looked at cities with populations larger than 100,000. But if it had been included, Dilworth says, it would have ranked 181st.