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It's the first time the annual SnowSports Industries America trade show is in Denver, kicking off an 11 year contract (the snow sports industry had been convening in Las Vegas for the last 37 years, of all places).
Stay tuned to On The Edge all week for the lowdown on SIA afterparties, cool Colorado companies showing off their goods at the show, and a look at the best and worst in snow sports gear for the 2010/2011 season.
First up, here's our favorite SIA press release (right): The good people at Burton Snowboards seem as stoked to be leaving Las Vegas as we are to have them here in Denver.