Denver sports artist Malcolm Farley was hired by Pepsi to paint original art to grace the outside of 800 million soft-drink cans. The "Official 2003 Super Bowl Party Cans" sported Farley's signature along with a painting featuring a Super Bowl championship team, player or coach. Proceeds from auctions of the originals went to NFL charities and Farley's own pick, the Make-A-Wish Foundation. The artist, who began painting athletes at a young age, prefers to create his works live in a public venue, with as many people watching as possible. He has painted at such events as the U.S. Open, the Super Bowl, the 2002 Olympics in Sydney and the Stanley Cup championships. Next stop...the Pepsi Center?