The owners of the Cup Espresso Cafe are dead serious about their coffee; they get it from Boulder's Conscious Coffees, a roasting company that specializes in organic, fair-trade coffee and works directly with the small farming cooperatives that grow their product. On the Cup website, you'll find detailed descriptions not just of how to brew a perfect cup, but also of the regions where the coffee comes from and the conditions under which growers work. All of which means you can feel thoroughly virtuous while enjoying the warm, bright atmosphere, pulling apart a flaky croissant and sipping your delicious, artfully drawn brew.