It takes more than musicians, record labels and venues to make the music industry. Where and how you hear new sounds depends a lot on companies like Color Wheel Music. The music-placement and -licensing company brings Colorado artists to the national stage, using their tracks in advertisements for the likes of Jack Daniel's, Glad and Bank of Colorado. The company's secret weapon is its founders' experience in the business: All four are musicians themselves, having toured the country in acts like DeVotchKa, the Damnwells and the Fray, and among them, they've got dozens of years of combined experience as music producers, audio engineers and composers. Color Wheel Music's work helps the local music scene find new audiences while doing something truly revolutionary in the digital age: paying artists for their music.