Over the past few years, artist Jonathan Saiz has been experimenting with different and self-generated ways of approaching the business of art while bypassing gallery representation. The latest is 7000 Reasons, a collaboration with friend and fellow painter Wes Magyar that pitches colorful seven-by-seven-inch portraits with a happy theme over a period of seven months. Each painting goes for $143, a fair price for works by the two established artists, and they're taking orders through July. While their goal is to sell 7,000 artworks in that time and to collect them in a book, that's not really the point, they say. After all, here's 7000 Reasons' motto: "We know life isn't all rainbows and unicorns, but 7000 Reasons will be!" Catch a rainbow for yourself.