"Get your head out of your apps." When we spotted that sign on a digital message board above a Colorado highway, we almost crashed our car...which was certainly not the goal of that one-liner created by Sam Cole, communications manager for the Colorado Department of Transportation. Instead, he's on a mission to reduce traffic fatalities by using witty messages to remind drivers to stay alert...and obey the rules of the road. As Cole would say: "Buckle up, Buttercup."
codot.gov