Before Pearl Street got so tony, full of fancy eateries, Free People and shops stocking ladies' yogawear and running gear, there was El Loro, a store that would have been called funky back in 1977 when it first opened, popping up on the then-brand-new Pearl Street Mall. It's still funky decades later, part rock shop and part jewelry store — a place where college kids can buy affordable gifts from around the world, tarot cards and crystals to hang around their necks, and smooth polished stones or pewter charms to keep in their pockets. El Loro lacks all pretension, is tourist-friendly, and a great place to take kids shopping. We hope it stays that way for at least another 45 years.
elloroboulder.com