Smart Balance has been busy since it purchased Udi's Gluten-Free Foods, a spinoff of Udi's Healthy Foods, a Colorado company that got its start baking bread, for $125 million this summer.
Today it will launch five new Udi's items at the Natural Products Expo East in Baltimore, the country's premier natural, organic and healthy-lifestyle trades how. "Sharing our new product line at Expo East means Udi's will bring even more delicious options to the gluten-free community," says Denise Sirovatka, vice president of marketing. "Any time Udi's creates something new, it's in response to the needs and requests of our fans. We love bringing their ideas to life for a more enjoyable, fulfilling eating experience."
See also: - Udi's Gluten-Free Foods sold to Smart Balance for $125 million - Udi's Robin Baron dishes on her new Boulder restaurant, the perfect pizza and why eight inches is the ideal size - Udi's Colfax Pizza Bar taking over the former Encore space
The five new items, as announced by Udi's:
Plain tortillas (available in 6" and 9" varieties), $6.29 - $7.29 - Soft tortillas were the top-requested item by Udi's fans, so the company created a soft, flour-style tortilla unlike the dryer corn or existing gluten-free options on the market.
Everything Inside Bagel, $6.49 - In addition to classic poppy seeds, onion, salt and garlic, these bagels have nutritious millet and flax seeds, all baked inside for more flavor and less mess.
Harvest Crunch Muffins, $6.99 - With healthy whole grains like quinoa, the Harvest Crunch Muffin is a nutritious breakfast option. The combination of cranberry, sweet potato and pepitas also make this muffin a unique fall-flavored treat. Just one serving contains 25 percent of the recommended daily value of Vitamin A.
Mighty Bagel, $6.49 - Hearty yet light and doughy, the Mighty Bagel combines power-packed favorites like cranberry, quinoa, sunflower seeds and pepitas. It is a delicious gluten-free alternative to similar choices at the bakery or bagel shop.
Double Vanilla Muffins, $6.99 - Sweet, creamy vanilla infuses these muffins and the moist, fluffy texture means it can double as a cupcake. Udi's fans were using the brand's Double Chocolate muffin as a cupcake base, so the Udi's team created a similar vanilla option.
Under its original ownership, Udi's introduced the first line of gluten-free hamburger and hot dog buns, created nutritionally enhanced breads with chia and flax seeds, and also provided gluten-free options in such Major League baseball venues as Coors Field and Yankee Stadium.
And under its current ownership, you can expect to product line to expand. According to Smart Balance, between 2004 and 2010, the gluten-free category in this country grew by 28 percent, and the increase from 2010 to 2015 is projected at 16 percent, making the gluten-free category a $5.5 billion-dollar industry. But all of Udi's gluten-free goods continue to be made in a certified gluten-free bakery in Denver, to eliminate the risk of cross-contamination.
The new Udi's items will be available at national grocery stores and retailers in November.