Lawyers have been known to use some pretty outlandish gimmicks to promote themselves. But one Denver DUI attorney is taking a route that has some people rolling up in laughter.
Or just rolling up.
Jay Tiftickjian of Tiftickjian Law Firm has been giving away packs of rolling papers featuring the phrase "Enjoy the trip, but don't drive high" to smoke shops, dispensaries, record stores and anywhere else he thinks might take them. The packs also have his office's contact information and tips on how to avoid a DUI under the cover.
"We don't sell them. We just give them out," Tiftickjian says. "A delivery girl from Jimmy Johns was just in the office for lunch and took a few. She loved it"
Driving while high in Colorado carries the same penalties as drunk driving -- both are DUIs, although police have been on record about the difficulty of detecting and proving a driver is stoned.
Tiftickjian says only about 20 percent of his DUI cases involve weed, and most of those cases involved alcohol, too. But he wanted to let people know that driving is indeed illegal after smoking pot.
And if they happen to forget that for some hazy reason, call him.
"Obviously this is a marketing campaign," he says. "But I wanted to get a rise and a few laughs, too. Some lawyers wish they'd thought of it first."
Tiftickjian was watching TV one day when a "Drive High, Get a DUI" commercial came on. He says he still laughs when he thinks about it, and he wanted to promote himself in the same, lighthearted fashion.
He says he's been handing the papers out since April -- "after 4/20 unfortunately." He isn't sure how smooth the papers burn, but at least he knew enough to make them jumbo-size.
More from our Latest Word Archive circa January 2014: "Spirit Airlines is high on marijuana's marketing potential."