IKEA Centennial, which staged its grand opening this week, has already posed for plenty of photos like these. But for true devotees, a few snapshots isn't enough. They need moving pictures to capture their passion. So here's a series of videos from the big day, including one person who proclaims, "I feel like I'm in a mythical wonderland" seconds after entering. Is he joking? Or serious as a Swede? Judge for yourself below.
More from our News archive: "IKEA Centennial: Fear and loathing and meatballs at the megastore's press preview."