But New Yorkers are used to crowds, which is why Brooklyn Brewery, the country's eleventh-largest independent brewery, will begin selling its well-known beers in Colorado starting November 1.
"We're not nervous," says Dave Duffy, Brooklyn Brewery’s vice president of sales and marketing. "We have an awesome distributor and terrific retail partners; we have a big sales team that will be very competitive; and we make really, really good beer. We have everything we need to be successful."
But Brooklyn Brewery also has another secret weapon. In July 2017, the company took a minority financial stake both in Fort Collins-based saison specialist Funkwerks and 21st Amendment Brewery, a San Francisco craft-beer darling. The three breweries began sharing sales and distribution operations in January.
"Now we can support Funkwerks in its home market," Duffy says about the partnership. "We know we are all three stronger when we are sitting shoulder to shoulder."
It has also helped Funkwerks expand. The brewery recently began distribution in Nevada and northern California, and rolled out twelve-packs, smaller bottles and other packaging changes.
Brooklyn Brewery, known for its flagship Brooklyn lager, will throw a series of launch parties up and down the Front Range starting in late October. For instance, you can find it at Falling Rock Tap House on October 30, from 5:30 to 8 p.m. and at Parry's Pizzeria in Northglenn on October 31, from 5 to 7 p.m. The brewery will be pouring Brooklyn Lager, Bel Air Sour and Defender IPA, along with several seasonal releases.