Hip-Hop

Nipsey Hussle on his game-changing Proud2Pay $100 album campaign and how it came about

A couple months ago, our sister paper LA Weekly published a piece entitled "It's Crunch Time for Nipsey Hussle." In it, writer Justin Tinsley examined the 28 year-old LA rapper's career, and how he believed it had come close to a stall. Barely three months later, and already Nipsey Hussle (born Ermias Asghedom) appears to have broken through the barrier of a slumping career. Largely due to his sheer perseverance and business acumen, Nipsey has rejuvenated his existence as a rapper. Now, Jay Z's buying his albums in bulk and fans are rushing to shell out a hundred dollars to get copies as well. With his latest release Crenshaw, Nipsey may even be at a career high.

See also: Nipsey Hussle at Gothic Theatre, 1/13/14