"So we took away our dressed-up cow," says Macfarlane, "but we'll still cheer for our Capitol city of 'Colorado wild or partially tamed horses usually found on the western plains!'"
And for that description of Denver's football team, she thanks Marty Jones, who created it after West Flanders Brewing Co. received its own cease-and-desist letter from the NFL legal department regarding its Brett On the Broncos beer.According to the NFL, West Flanders was "... engaging in unauthorized promotional use of the NFL Marks (including inter alia, the AFC word mark and the Denver Broncos word mark and color combination) in connection with the promotion of your business..."
West Flanders did not change the color of its beer (just as Marzyck's Disco Jim's dip remains orange), but it did come up with a new name -- Omaha! Omaha! Brett! And to avoid any future violations, brewery spokesman Marty Jones came up with a new name for the Denver Broncos: "Go, Wild or Only Partially Tamed Horses of the Western US Plains!"