Word of Mouth

Greg Goldfogel is back with more Amore

After nine months of "soul-searching," Greg Goldfogel reports, "I have finally got my head back on straight, filed for bankruptcy, and decided to launch Amore Natural Foods, bringing back my pasta sauces, kalamata olive tapenade, bruschetta, homemade pasta, flourless chocolate torte, biscotti, etc., with the natural and neighborhood food stores as our target market."

Denver diners got to taste many of those items at Ristorante Amore, Goldfogel's much-loved restaurant in Cherry Creek (Houston's was built on its former site), which he replaced a few years back with Alto, the ambitious restaurant at 1320 15th Street that he closed abruptly last June.

"Now we're bringing Amore back," Goldfogel says, "even if it's just product on the shelves."

And to that end, Goldfogel has a message for his former fans: "Your mission, should you choose to accept it, is to stop into the stores in your hood (i.e. Sunflower, Sprouts, Whole Foods, Vitamin Cottage, mom and pops), and either fill out a 'product request form' or, better yet, suggest to the manager that if he/she were to carry our product, you would buy it -- and you know others who would. Tacky guerilla marketing but very effective. You don't even need to make a special trip, just do it when you are shopping."

In addition to his own creations, Goldfogel is also marketing Gelato Di Italia, And he's compiling a cookbook under the Amore name to benefit the Leukemia and Lymphoma Society. "All the recipes from the first restaurant, some from the second, some from friends," he says. "I have a good chunk of it done." Have recipes you'd like to see included? Contact him through www.amorenaturalfoods.com -- once the website is up.