Lists

The top five celebrity endorsements of vodka

"Clear Thinking," this week's cover story about Spring44 vodka and gin, outlined the rise of vodka, which went from a rarely-consumed liquor to the country's most popular spirit between the end of Prohibition and the mid-1970s. That was mostly thanks to marketing, including, in addition to brilliant ad campaigns, product placements in movies and celebrity endorsements.

Spring44 opted out of bringing on Hollywood's A-Listers to push its product, but here are five celebrity endorsements of vodka that helped make the category worth billions of dollars: