Max Fashion Show shoots for $1 million for Children's Hospital Foundation

With loyal followers and customers packing Mile High Station, Max Clothing's annual fashion show opened with a short thank-you video from parents and their children who had received pediatric care at Children's Hospital. Max Martinez and Scott Seale, owner and CEO of Max Fashions, respectively, challenged the attendees to up the ante from the $150,000 dollars raised the previous evening, and take the $590,000 total raised thus far to a goal of $1 million by 2016.

See also: Max's 28th Fashion Show

And then the fashion show presented an incredible display of resort-wear that drew cheers from the crowd. Take a look at what you missed: