15th annual Fruita Fat Tire Festival rides this weekend

Fruita's 15th annual single-track extravaganza kicks off on Thursday with a VIP party at El Tapatio Mexican Restaurant, followed by three days of rides on the local trails, a bike expo, concerts, and boozing with event sponsor New Belgium.

VIP Pass registration for the Fruita Fat Tire Festival is $35, which gets you entry to the parties and prize drawings, a couple of free beers, and a swag pack full of goodies from the sponsors.

While you're in town check out Over The Edge Sports, the cool local shop behind it all, and pick up a copy of The Fruita Fat Tire Guide for the lowdown on spots like Gooseberry, Little Creek Mesa, Bookcliffs, Kokopelli, Tabeguache, and Rabbit Valley.

Here's festival founder Troy Rarick, via

"As the magic of Fruita somehow lives on we have taken your advice to heart and made the Festival program even more simple; you can come and join the fun without any hassle and if you choose not to register, we are OK with that, come and play and have a blast as we look for 70 degree sunshine and the great vibe you all bring to this event year after year."