"The overwhelming success of this program in just the first year gives me great hope that we are on the right track to fighting childhood obesity and giving our kids the benefits of a healthy, active and productive lifestyle," Hancock said in a release.
The goal is to get all of the estimated 90,000 eligible Denver children registered for a MY Denver Card and to expand the benefits that the card offers; those expanded benefits will be announced later this year.
The MY Denver Card program is being paid for by funds made available when voters passed Measure 2A in November 2012. Measure 2A, also known as "de-Brucing," freed Denver from the state-mandated limit on property tax revenue set by the Taxpayer Bill of Rights and allowed the city to hire more police and firefighters and increase maintenance on streets and parks. According to Parks and Rec spokesman Jeff Green, Measure 2A also allowed his department to hire staff to focus solely on MY Denver Card programming.
The MY Denver Card program replaces a previous free program for kids called the My Place Program. The My Place Program offered free memberships to Denver Public Schools children who attended schools where 75 percent or more of the kids qualified for free or reduced lunch, an indicator of poverty. The MY Denver Card is more widely available.
"This is by far the biggest," Green says of Parks and Rec's past kids' programs.
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