At this point, none of the reporters with the approximately seven gazillion media outlets covering this bizarro tale know what the hell's going on, including our colleagues at the Village Voice, who've been breathlessly updating each development, from the revelation that the Heene family at the center of this drama recently appeared on the TV series Wife Swap to the fact that the missing boy, named (naturally) Falcon, can be seen in the YouTube video above rapping about "pussification." Oh yeah: There's already a website up called WhereIsBalloonBoy.com. And thus, a legend was born -- or something like that.