These days, the concept of a friendly street market has turned into a big business proposition for a growing pool of local competitors, and the Yetmans are still trying to figure out how to keep Horseshoe Market small while growing it big. But if anything, they have only more doggedly stuck to their modest goals.
“There are so many markets now,” says Amy Yetman. “And it’s great, but it gets oversaturated. We've always had that question of how to keep the Horseshoe Market relevant. We want to stay small with a street ambience, and we feel rooted in that mission.”
The market has grown from its original 100-vendor cap to about 130 slated for the Horseshoe’s 2017 spring kickoff on Saturday, May 13. In jurying the show, Yetman and her crew have carefully molded the vendor selection to include old favorites with fresh merchandise along with a good percentage of new and first-time booths and trucks. Music will also be a more important part of the market, thanks to a new partnership with the Swallow Hill Music Association.
“It’s fun to have people who are true artisans, with something you won’t see at another market,” she adds. “We want a market where it feels like the vendors are not just there to sell stuff. They sell it because they love it, and they want to talk about it.” In that light, we asked Yetman to highlight a few new vendors you’ll be talking to at the 2017 Spring Horseshoe Market. Here's a mini-preview, in alphabetical order.
Keep reading for our list of seven new vendors you'll find this spring at the Horseshoe Market.