If you sound it out, WTRMLN WTR translates to "watermelon water," a refreshing beverage made with everyone's favorite summer fruit — and little more. Since WTRMLN WTR moved its headquarters from New York City to RiNo earlier this year, the company is now a local business — and it's run by a local, too.
"We felt, at this point in our growth, the move to Denver would be the perfect fit," says native Coloradan Christine Perich, WTRMLN WTR's chief executive officer. "Denver is widely recognized as one of the healthiest and cleanest cities in the country, and this aligns perfectly with the WTRMLN WTR mission."
Beyoncé as an investor, perhaps they'll also draw the pop star to Denver for occasional visits.
WTRMLN WTR is more than just a melon-flavored drink; it's cold-pressed watermelon juice from the pulp and rind. The signature flavor also includes a hint of organic lemon. The rind adds a vegetal flavor, which gives the drink additional body and a thirst-quenching quality. In addition to the original flavor, the drink comes in tart cherry, lime and ginger. The company says its drinks are great for getting a dose of vitamin C in the morning, upping your hydration before a workout, or later as a mixer for a happy-hour drink (with a shot of rum or blended into a frozen margarita, for example).
While production of the beverage happens around the United States and in Puerto Rico, the main operations will be centered at WTRMLN WTR's new space in RiNo, which will be completed this fall. Right now the company has temporary digs while its new building is under construction. WTRMLN WTR is sold in more than 10,000 stores across the United States; in Denver you can find it at Safeway and Whole Foods locations.