Fifteen Musicians Using Legal Weed to Brand Themselves

Denver rapper Trev Rich partnered with Native Roots to create his own strain in 2017.
Denver rapper Trev Rich partnered with Native Roots to create his own strain in 2017. Aaron Thackeray

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Melissa Etheridge visited Denver on 4/20 this year.
John Tsiavis
Melissa Etheridge
Singer-songwriter Melissa Etheridge became a pot activist after being diagnosed with breast cancer in 2005, even getting arrested at the Canadian border for possessing a hash pen; she claims cannabis helped her with her chemo treatments. Since then, Etheridge has started a cannabis-infused-wine company, Know Label Wine, and recently appeared at Denver's International Church of Cannabis for 4/20.

Gene Simmons
The Kiss frontman is notorious for claiming to stay sober and not smoke weed, but Gene Simmons has invested in Canadian cannabis company Invictus and now works for the company as a brand ambassador. Simmons says the company aligns with his values, and that he has changed his views toward the cannabis plant.

Ghostface Killah
Wu-Tang’s notorious rapper has his own vape pen, called Wu Goo. In collaboration with Killah Priest, Wu Goo is available in California dispensaries.

The Game
The Game founded a dispensary named the Reserve, located in Santa Ana, California, before selling it to another company. He also created a commercial cannabis brand, Trees by Game, which produces infused products such as G-Drinks, a cannabis-infused lemonade, for California dispensaries.

Die Antwoord
The South African rap duo is investing in its cannabis brand, Zef Zol. Partnering with California’s Natural Cannabis, their line will include pre-filled vaporizers, vape refills, lip balms, chocolates and mouth spray; the brand will only be available in America (cannabis is still outlawed in South Africa).

Another Native Roots collaboration, Griz Kush is a strain handpicked by musical artist and Red Rocks Amphitheatre regular GRiZ. Tangerine Haze and Pakistani Chitral Kush created this balanced hybrid.

Juicy J
Juicy J announced the release of his Green Suicide strain in 2016, around the same time he debuted a song of the same name. Like other celebrity strains to recently emerge, Green Suicide's genetics are undisclosed, but it's said to be a potent indica-dominant hybrid. Some dispensaries and delivery services in California still list the strain on their menus.

Method Man and Redman
Already known for their stoner classic How High, Method Man and Redman developed BlazeNow, an app that can locate dispensaries in your surrounding area. The app is a free tool that dispensaries can use to promote themselves while connecting with potential customers.
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Tiffany Bergeron is a contributor for Westword's marijuana section and has been published numerous times in Sensi Magazine's Denver/Boulder Edition. She currently writes about Boulder's cannabis scene.