Dear Stoner: Why does it seem like I notice a new grower every time I visit the weed store?
Dear Gabe: Last time we checked with the state Marijuana Enforcement Division, there were almost 710 growing licenses active in Colorado, and that's only the recreational side. Although not all of these businesses are operational and bigger players have multiple licenses, the number of medical and recreational growers in Colorado is well into the hundreds. With so many businesses, many of which are young and new to branding, you're bound to notice unfamiliar names and faces while shopping at dispensaries. Still, I've noticed hot new cultivation names on menus recently as well, like Hi-Fuel and Meraki.
Colorado's cannabis recession. The down market has enabled smaller, more nimble (and talented) growers to open shop and make names for themselves, while corporate weed quality races to the bottom. Just another example of why this plant is so hard to kill.
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