Five coveted Colorado music-industry jobs

Page 3 of 5

4. Marketing Manager (Sarah Finger, AEG)

Sarah Finger got her start when Chuck Morris, president and CEO of AEG Live Rocky Mountains, "took her off the streets," as she puts it, and offered her a position as his office manager.

After working there for a year, Finger moved on to the Fox, where she stayed for five years, doing everything from management to talent buying and working closely with Don Strasburg and Eric Pirritt, who she feels taught her everything she knows. Additionally, she dabbled in festival work and band management, all of which made for an already well-rounded career history.

After a year hiatus in Chicago, Finger returned to Denver and AEG; she missed Denver, and the people she worked with, way too much to stay away for long.

"At this point," she says, "I haven't had a normal day in ten years. Part of my job does have structure: We send out e-mails, we buy print ads, we buy radio spots, we buy Facebook ads...did I mention we send out e-mails? But at any given time, I'm working on forty-plus different shows, so where I'm buying that advertising is always different.

"My favorite part of the job," she goes on, "is coming up with new and different promotions, outside of the ads we run, to get the word out about our shows. That's where we can get creative and have some fun. We have staff meetings every week, but our staff meetings are highly entertaining; I think our office should get our own reality show."

But while the people are what keeps her at AEG, the music is what keeps Finger in the game after all these years. "I remember looking over the crowd at Phish last year at Dick's Sporting Goods Park and being in awe of how many people were there and that I was a part of something that big," she says. "There was a moment at Brandi Carlile's Red Rocks show earlier this year -- she was on stage playing in front of 9,000 people and telling the story of how she played at the Fox in front of forty people years ago. I had worked on both of those shows, and that really brought the last ten years full circle for me."

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Samantha Alviani
Contact: Samantha Alviani