Pepsi Center dumps Ticketmaster

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

If you aren't an avid reader of the ticketing industry website Ticket News, you may have missed the news that the Pepsi Center is dumping Ticketmaster. The venue will be switching to TicketHorse, a ticketing company owned by Kroenke Sports Enterprises, owner of the Pepsi Center and several other local venues. Not coincidentally, those other venues are also ticketed through TicketHorse. The only reason the Pepsi Center hadn't switched before now is a ten-year licensing deal with Ticketmaster that just expired.

Don't get too excited, though -- the difference for ticket buyers will be minimal: basically, a different URL in your browser as you're getting ripped off by outrageous fees. Despite the fact that KSE will now be bumping their revenues up by doing everything in-house and cutting out the middleman, I wouldn't count on them passing the savings on to you. Last I checked (which was just today, by the way) TicketHorse is also a fan of ridiculous fees that hose down consumers. Buying a single-day pass for Mile High Music Festival at $90 racked up an additional $13 in fees, including a $10 "convenience" fee. That pushed the ticket price over $100. Convenient indeed -- for KSE, anyway.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.