Today's conversations with Jeff Norman, president and general manager of The Truth, and John "Whip" Wilbur, who's trying to keep the spirit of the defunct Indie 101.5 alive on the Indie303.com website, will likely do little to reduce the frustration of Indie 101.5 fans, whose favorite station succumbed to the cruel financial realities of the radio business in late July. Indeed, one listener got so riled up that he posted a veritable manifesto on Indie's Facebook page urging similarly disgruntled folks to directly contact Norman, who believes that many people did just that. Read this inspired screed below.
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I've listened to the fans of Indie as they yelled in disgust about Indie 101.5 going off the air. Some people suggested they would be willing to donate money to Indie like a public radio station, others wrote to the General manager of Max Media (more on this below), while others quit the fight and moved back to K-Tickle. This was the only station on the air that had the combination of excellent DJs (Whip -- Best of Denver 2009), excellent music (how long did it take you to say "Holy shit, they just played XXXXX"), and fantastic weekly shows like Tyler Jacobson's Danger Radio.
It was a slap in the face to turn on the radio and hear The Poll, and even worse, Mancow. It was an insult because Indie 101.5 let us be a part of their culture as Whip, Lynne and Ralphie talked to us on the air, at shows, online, and in the streets. Indie became a beacon of good music in a shit pool of horrible corporate radio. So what went wrong?
At the end of the day, a radio station makes money by having listeners to advertise to. The method of analyzing the number of listeners is an archaic method used by Arbitron. The method used was the journal method where, people write in journals what stations they listen to, at what time. There are many problems with this method but most important for us, it sucked at measuring the 25-45 year old demographic. Arbitron is rolling out a new device, called the People Meter, which listens to what the person is listening to and knows what station they are tuned into. In the next few weeks, this audience measuring device will turn the radio world upside down and level the playing field for the 25-45 segment. In other words, Indie 101.5 listeners will have our day in the sun.
Now, our mission as fans of Indie303 (101.5) is to let the General Manager of Max Media know we're out here in massive numbers. This broadcast email is going out to over 1,600 members of the Indie303 fanclub. Think about what 1,600 people can do to communicate with one general manager.
I've come up with 3 simple things we all need to do:
#1 LISTEN TO INDIE303.COM
If we listen to Indie303.com as much as possible, we can show the General Manager we're out here in numbers. Remember, the problem is they didn't know how many listeners Indie101.5 had. Now they do with statistics from Live365.
#2 ADVISORY BOARD MEETING
Show up to the Advisory Board Meeting at 3 Kings (http://www.3kingstavern.com/) [Tuesday, August 11]. We need to pack the joint.
#3 DEMAND THE RETURN OF INDIE 101.5 FROM JEFF NORMAN
If 1600 people write an e-mail and call the station demanding the return of Indie 101.5, we can make it happen. If you're one of the lucky few who has already voiced your opinion, do it again. Jeff doesn't know how many people loved Indie 101.5. Tell Jeff what the station meant to you. Tell Jeff why it was different. Remind Jeff that Indie 101.5 won Best Of Denver from Westword. Make him understand there is a massive audience of Indie 101.5 fans and we want Indie 101.5 back on the air.
Name: Jeff Norman Phone Number: 303-872-1500. Email Address: firstname.lastname@example.org
That's it. It's up to us. Yell, shout, scream, and demand the return of Indie 101.5 by showing our numbers and support.