Colorado Springs lives it up with new logo and slogan

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When you think of Colorado Springs, what do you think of? Pikes Peak? The Garden of the Gods? The Broadmoor? The Air Force Academy? Ted Haggard? Yesterday, while Visit Denver's annual meeting was learning that National Geographic Traveler will feature Denver next year as soon as the magazine can find "the true personality of this place," the Colorado Springs Convention and Visitors Bureau was revealing its own unique identity: "It's time for the city to brand itself, rather than be branded by people outside the community," said Doug Price, CEO of the CVB.

So Colorado Springs wants people outside of the community to think that the city is filled with eighty-year-olds testing out their fancy graphics programs on a new retirement-home logo?

The good news is that the project cost just $111,000. Let's hope that Visit Denver doesn't hire the same branding company when it launches its hand-wringing attempt to define its own "true personality."

Live it up!

It worked so well for Ted Haggard.

More from our Calhoun: Wake-Up Call archive: "Carol Harvey's ouster from state Commission of Indian Affairs unanimously validated."

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.