Coors, of Course

Wow -- dope really does affect your memory. Because in all the yapping over making "Rocky Mountain High" a second official state song, no one at the Colorado Legislature mentioned a potential snag. Back in 2005, Coors Brewing Co. bought the rights to the song -- the lyrics and music, if not John Denver's own tortured warbling -- which it used as a soundtrack for an advertising campaign that included a TV commercial featuring failed senatorial candidate Peter Coors (seen here) touting the homegrown brew.

Would that Coors deal put a halt to the Statehouse hootenanny? I called the Coors hotline to find out -- but reached a communications expert in New York City (Coors merged with Molson even as Pete Coors was running for Senate), who didn't even know that Colorado had a legislature.

A couple of hours later, I got a call from a Coors rep in Golden, who said they were hunting down the "Rocky Mountain High" contract details. (Apparently beer affects those brain cells, too.) And a couple more hours later, they provided the answer: Coors had the rights for two ad campaigns, and two ad campaigns only. The state is free to negotiate its own deal.

Whew. All together now: "Friends around the campfire, and everybody's high... high.... high..." -- Patricia Calhoun

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >