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Denver Post's latest attempt to keep subscribers: DenverPostPerks.com

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Yesterday, folks who get the physical Denver Post were greeted with a wraparound ad for DenverPostPerks.com, a new website designed to reward people for subscribing. Readers who visit the site and enter their Post account number for a subscription that's been active for at least ninety days will be able to explore "money-saving offers" and print coupons related to participating businesses. Examples of "perks" include $10 dollars off service calls to the Appliance Store, a free brake inspection at Burt Ford on Arapahoe, $3 off a ticket for the Georgetown Loop Railroad and a buy-one-outfit-get-one-free offer at Salvation Army, where I do most of my clothes shopping. Really. Not kidding.

This approach makes more sense than the last attempt by the paper to keep people paying their bills -- an "Economic Stimulus Sweepstakes" that required participants to fill out a form (using a pen or pencil), find three logos of participating advertisers in that day's edition, and then drop the sheet at a local business. This time around, at least individuals won't have to jump through so many pre-computer-age hoops. On the other hand, the site's deals seem pretty modest at first glance, and a few don't even make sense -- or am I missing something in regard to an offer by Primary Residential Mortgage of a "$200 Meal of Your Choice"? With luck, DenverPostPerks.com will retain some wavering subscribers. But putting out a consistently first-rate product should cause even more to stick around.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.