Business

Frontier Near the Bottom of New Airline Rankings

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The performance by jetBlue was better than in many Airline Quality Rating surveys.
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Number 5: jetBlue

Favorable impression: 32 percent
Neutral impression: 59 percent
Unfavorable impression: 9 percent

Number 6: Alaska Airlines

Favorable impression: 27 percent
Neutral impression: 69 percent
Unfavorable impression: 5 percent

Number 7: Frontier Airlines

Favorable impression: 21 percent
Neutral impression: 70 percent
Unfavorable impression: 10 percent

Number 8: Spirit Airlines

Favorable impression: 17 percent
Neutral impression: 69 percent
Unfavorable impression: 14 percent

LIKELIHOOD OF TICKET PURCHASE

Number 1: Southwest Airlines

Likely to purchase: 49 percent
Don't know/No opinion: 29 percent
Unlikely to purchase: 22 percent

Number 2: American Airlines

Likely to purchase: 47 percent
Don't know/No opinion: 29 percent
Unlikely to purchase: 24 percent

Delta Airlines is one of four carriers for which more than 40 percent of survey takers said they'd consider purchasing a ticket.
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Number 3: Delta

Likely to purchase: 46 percent
Don't know/No opinion: 30 percent
Unlikely to purchase: 23 percent

Number 4: United Airlines

Likely to purchase: 46 percent
Don't know/No opinion: 26 percent
Unlikely to purchase: 27 percent

Number 5: jetBlue

Likely to purchase: 34 percent
Don't know/No opinion: 44 percent
Unlikely to purchase: 22 percent

Number 6: Alaska Airlines

Likely to purchase: 26 percent
Don't know/No opinion: 51 percent
Unlikely to purchase: 22 percent

Number 7: Frontier Airlines

Likely to purchase: 25 percent
Don't know/No opinion: 54 percent
Unlikely to purchase: 22 percent

Number 8: Spirit Airlines

Likely to purchase: 21 percent
Don't know/No opinion: 56 percent
Unlikely to purchase: 23 percent

Click to read "The State of American Travel 2018."
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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts

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