Hey, Girl: Is birth-control insurance pitch featuring Ryan Gosling pics "hosurance"?

We recently introduced Got Insurance?, a Colorado-based campaign intended to encourage uninsured folks to sign up for health-care coverage. Critics dubbed the first batch of ads "brosurance," with Congressman Cory Gardner ripping an image featuring a keg stand.

Now comes the second wave of spots, which is stirring up more controversy thanks to mentions of birth control, in conjunction with the Ryan Gosling "Hey, Girl" meme, that one article has dubbed "hosurance." Get details and see the new ads below.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts