Last week,Max Media replaced its well-regarded Indie 101.5 format
(stillaudible online at Indie303.com
) withThe Pole
, described as "Stripper Radio." Jeff Norman, the general manager of 101.5 and its sister station,Hot 107.1
, has thus far avoided publicly admitting that the current sound is a stunt designed to draw attention to an impending switch to something more long-term, although
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
. Now, however, the end seems near. The station has been slipping hints between airings of Eurythmics' "Here Comes the Rain Again" and Warrant's "Cherry Pie" about a major announcement coming today at 4 p.m. The promo is delivered by a breathy femme who promises, "It's so big, you're going to explode!"
Anyone have some tissue?
Could this tease mean the 101.5 debut of an FM-talk slate, as has been widely rumored for the better part of a week, or something entirely different? Hard to say. But odds are mighty good that those of you in love with a stripper (and the music she slithers to) will have to find a new soundtrack very soon.