Denver dailies haven't yet ventured into this territory -- but the Saturday, February 3, Rocky Mountain News came damn close. Approximately half of the front page was covered by a foldover promo sheet complete with a coupon for a free small coffee from McDonald's. Atop this offer was the Mickey D's logo and the lower-case catch phrase "i'm lovin' it."
Well, I'm not lovin' it, and I doubt that many other Rocky subscribers are, either. But with newspaper revenues tanking, publications will continue to seek out new revenue streams. The front page offers the sort of opportunities that make bean counters salivate -- and news consumers gag. -- Michael Roberts