4
| Media |

More Messages: Heads Up

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

The headline over the

Denver Post

's February 1

story

about the closure of Bruce's Bar, a Severance, Colorado, landmark known for its signature Rocky Mountain oysters, reads: "UNFATHOMABULL." A pun that's been tortured within an inch of its life? Sure -- but it's also emblematic of a welcome change in the

Post

's approach to headline-writing that's become increasingly noticeable of late.

For many years, the Rocky Mountain News has employed punny headlines on lighter articles and features, whereas the folks at the Post have tended toward more straightforward -- and, therefore, blander -- banners. Recently, however, Posters are loosening up -- and that's all to the good.

Because some readers either won't like or won't get certain jokes, there are risks involved in this strategy. Take "Black Power," a headline on a January 21 sports piece about Tony Dungy and Lovie Smith, the first two African-American head coaches to face off in a Super Bowl, which struck one of my regular correspondents as offensive. (To me, it merely felt forced.)

Still, I'll happily accept the occasional clunker of a headline -- hell, I've written plenty of them in my day-- if it means others demonstrate a spark of wit. And that's no bull.-- Michael Roberts

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.