H&M opens at noon tomorrow in the Denver Pavilions, and eager shoppers who've already been waiting years to see this store are getting ready to get in line. While Occupy Denver has discovered that you cannot camp overnight in the city, tonight you can camp near the store. Occupy Denver Pavilions!
How is that possible? The Denver Department of Public Works worked with Denver Pavilions officials, and they recognized that the Pavilions plaza off the 16th Street Mall (where some Denver City Council members would like to prevent the homeless from sleeping overnight) is private property...which means that the owner can determine what to do with it.
And the Pavilions has decided to allow H&M fans to make themselves at home on this range -- so that they can camp out as shoppers did when IKEA, another Swedish export, opened this summer. Here's the official word from the Denver Pavilions:
If you're coming to stand in the H&M line early, you need to know that the front of the line STARTS in the Denver Pavilions Plaza by Denver Nail Lounge and Hot Topic. We'll have ropes set up so it'll be easy to spot. At 7am we'll move the line in front of H&M depending on who was in line first. The line will then wind up through Glenarm Place (don't worry -- we're shutting down the street) and the levels of Denver Pavilions. Public restrooms are on level 2.
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Public restrooms! As Occupy Denver protesters could tell you, that's a rare amenity. The Pavilions also reminds shoppers that you can park overnight on downtown streets -- as long as you follow the (complicated) rules and plug the meters.
Those who stay overnight will be rewarded with Street Style entertainment that starts at 9 a.m. November 10, three hours before H&M opens its doors. And then, of course, there are the gifts from the store itself, as described by H&M:
In celebration of opening day, H&M at Denver Pavilions will offer the first 500 shoppers in line an H&M T-shirt and Access to Fashion Pass, valued from $10 to $500, in addition to fantastic opening offers and giveaways! One lucky winner will receive an All Access Fashion Pass, allowing them early entry to the store before the doors open to the public. Once inside, the lucky winner will receive a personal style consultation from an H&M stylist who will help them to dress their personality in the latest trends from H&M!
Find more H&M opening details here. Remember when IKEA was the next big thing? Jenn Wohletz camped out by the Swedish megastore in Centennial before it opened in July; read her "IKEA's Swedish food shopping spree: I slept in a parking lot for free fish" here.