This initiative includes Saturday morning rides, summer and autumn series and a "Women on Bikes" program.
Washington D.C. D.C. has a "Street Smart" awareness campaign, which includes advertising, such as this dramatic video:
This is how the campaign is described on its website:
Street Smart is an annual public education, awareness and behavioral change campaign in the Washington, DC, suburban Maryland and northern Virginia area. Since its beginning in 2002, the campaign has used radio, newspaper, and transit advertising, public awareness efforts, and added law enforcement to respond to the challenges of pedestrian and bicyclist safety. The Street Smart program emphasizes education of motorists and pedestrians through mass media. It is meant to complement, not replace, the efforts of state and local governments and agencies to build safer streets and sidewalks, enforce laws, and train better drivers, cyclists, and pedestrians.It seems to use more intense advertising, like this. Continue for comments from Denver's Department of Safety and for the full Public Works report.