Calhoun: Wake-Up Call

Rocky Mountain National Park wants you to get wild for its centennial

"Wilderness, Wildlife and Wonder." That's the slogan the feds chose to mark the centennial of Rocky Mountain National Park, which was founded in 1915. Personally, we'd have gone with "Crags, Crowds and Crappy Souvenirs" or "Treks, Tics and Traffic," but they didn't ask us. Not for a slogan, at least.

But the National Parks Service is asking the public to help create a logo for Rocky Mountain National Park's hundredth anniversary, and will pay the person who submits the winning design $3,000. (Bad news: That design must include the "Wilderness, Wildlife and Wonder" slogan.)

Here's the official announcement, which the NPS released yesterday:

In 2015, Rocky Mountain National Park will celebrate its 100th Anniversary. This anniversary will be promoted and celebrated throughout the park and surrounding communities starting in September of 2014. In order to put celebration plans in motion, a professional logo is needed for educational, promotional, and marketing pieces.

The Rocky Mountain Nature Association and Rocky Mountain National Park are sponsoring a logo contest. The logo should include "Rocky Mountain National Park 1915-2015", as well as the ability to include the 100th Anniversary slogan, Wilderness, Wildlife, and Wonder, under the design. Entries are due by July 11, 2012 and the winner will be awarded $3,000.

Interested applicants over the age of 18 should download an entry form, rules of participation, and creative brief from the official Rocky Mountain National Park website at Questions regarding entry or rules of participation can be sent to e-mail us

Rocky Mountain National Park 100th Anniversary Mission: Rocky Mountain National Park's 100th Anniversary honors our rich cultural and natural history and celebrates the wilderness, wildlife, and wonder that inspire people to experience, connect with, and protect Rocky Mountain National Park.

Sure, go for that $3,000 -- but first, post your own slogan suggestions. Go wild!

Rocky Mountain National Park has paid a price for its popularity. Read Alan Prendergast's 2004 cover story, "Loved to Death."

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun