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In this difficult time for the journalism industry, publications must do everything they can to promote themselves -- even if it's dorky or embarrassing. As evidence, look no further than Roll Call, a well-respected Washington, D.C. operation that describes itself as the "Newspaper of Capitol Hill since 1955." The paper served as the media sponsor for the New Orleans All-Star Jam-Balaya, detailed in this blog, and by way of endearing themselves to the movers and shakers in attendance, all of whom must be considered potential subscribers, the staffers assigned to the gig set up a photo station where they snapped a pic of anyone who came along and inserted it into a mock front page headlined, "New Speaker of the House (Party) Elected." Dumb? Yep -- but did I get one of my own? Damn straight. Long live Roll Call. -- Michael Roberts