Calhoun: Wake-Up Call

Spirit Airlines is high on marijuana's marketing potential

Despite obvious interest across the country, Colorado's big tourism boosters are still shying away from any reference to recreational marijuana: On Colorado.com, the Colorado Tourism Office's otherwise expansive site, and Coloradoski.com, Colorado Ski Country USA's site, searching for "marijuana" nets you exactly...nothing. But some tourism businesses see the possibilities: "We're High!" crowed Spirit Airlines in an e-mail sent yesterday. "(At least 30,000 feet.)"

The deal offered in the e-mail from the Florida-based low-cost airline is repeated on the Spirit website, which promises "fares so low they're barely legal in some states."

Here's the rest of the message:
The 'No Smoking' Sign is Off (in Colorado)

Get Mile High with $10 Off* Flight-Only Bookings & Flights Booked with Vacation Packages

If you want to make a beeline for Colorado right now, we don't blame you -- but we're up to take you to plenty of chill destinations. Book a flight only, flight + hotel, flight + car or flight + hotel + car for travel from January 11, 2014 through March 12, 2014 (offer not valid for travel on Sundays) and you'll save $10 off* the flight portion of your trip! Simply enter 10OFF (all caps, no spaces) in the Promotion Code box on the home page when booking to get these savings. Book today...and be sure to pack some munchies. All flights must be booked by 11:59pm on January 6, 2014 and a 7-day advance purchase is required.

Spirit also bills itself as the "greenest major airline" -- clearly, in more ways than one.

Just remember: If you take advantage of Spirit's offer and come to Colorado to experience that Rocky Mountain High, don't expect to take your sativa souvenirs back home -- Denver International Airport has a no tolerance policy. Instead, you could drop off your leftovers at one of Colorado's tourism welcome centers -- and suggest that it's time for the boosters to lighten up.

If not light up.

More from Calhoun: Wake-Up Call archive: "What's in store for Colorado on January 1?"

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun