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The IWantMyRocky.com sequel: In Denver Times

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At this writing, the press conference to announce the new project inspired by IWantMyRocky.com is still more than an hour away. But Artemis Communications, a firm handling public relations for the folks involved in the enterprise, has already posted a press release announcing the hoped-for creation of In Denver Times. The main points: News on the website will be provided for free, but subscribers will get extra content, including exclusive columns and access to web chats, etc. But the launch will only take place if In Denver Times lines up 50,000 subscribers by April 23 -- what would have been the Rocky Mountain News' 150th anniversary.

First reaction: a very ambitious plan that will be extremely difficult to pull off. Look for another report after the news conference. In the meantime, click "Continue" to read the press release.



Denver, CO - March 16, 2009 - A short distance from the location where the Rocky Mountain News printed its first edition, 30 former Rocky journalists today announced the launch of IN DENVER TIMES (www.indenvertimes.com), an online, real‐time, news source that will keep the spirit of the Rocky alive.

IN DENVER TIMES (INDT) was created by a group of former Rocky journalists, the founders of IWANTMYROCKY.COM and three Denver entrepreneurs, Brad Gray, Kevin Preblud and Benjamin Ray. (A list of participating journalists and the founders' bios are included in INDT's media kit.) IN DENVER TIMES reinvents the traditional local newspaper model: it's real‐time, online news delivered the way customers want it, when they want it. The news is free. For about $0.16 per day, customers will receive the insights, columns and perspectives of INDT journalists, along with live interactive chats, new applications, mobile feeds and advanced technologies. INDT will concentrate primarily on local news, however, there will also be national news coverage with local perspective. It's local focus with global awareness.

"Thousands of loyal Denver readers and journalism supporters across the country have encouraged us to continue delivering our high standard of professional journalism to the Mile High City," said Steve Foster, a former Rocky journalist and an INDT founder. "We're prepared and excited to deliver the highest quality content in an innovative platform; however, to make this vision a reality, we need our supporters - and their friends and families - to subscribe today."

To launch the site, IN DENVER TIMES needs 50,000 subscribers by April 23, the 150th anniversary of the Rocky. Once that goal is met, the full site will launch on Monday, May 4, 2009. Those interested in helping us build a new vision based on a 150‐year tradition of the Rocky should visit INDT's website at http://www.indenvertimes.com and make a pledge to subscribe. Customers will be charged on April 23, 2009 only if we meet our goal of 50,000 subscribers.

"This online, subscriber format reinvents the old newspaper model while preserving the role and importance of journalism in our community," said Founder Kevin Preblud. "As entrepreneurs, we believe that great journalism can still be good business. Given the precarious position that so many local newspapers find themselves, we should all hope this model succeeds."


IN DENVER TIMES (INDT) was created by former Rocky journalists and three Denver entrepreneurs who refused to allow the spirit of the Rocky's long history of professional journalism to fade away. A new vision based on a 150‐year tradition, INDT is an online, real‐time news source that provides customers with insightful news in a forward‐looking, innovative platform.

INDT's mission is to provide our customers with the most insightful and professional journalism while embracing new technologies that allow us to quickly and efficiently meet the changing needs of our customers.

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