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Hours after the shutdown, Brown was in a state of shock. "We had full boards all the time and our promotions were always well attended, but it never showed up in Arbitron diaries," he said. Competition didn't help matters; as he put it, "everyone and his dog has a news-talk or sports station on the AM dial."

Beginning on July 30, a music format Brown's keeping under wraps for now makes its bow at 1150 AM, but it may not be heard for long, since the station is currently on the market. Until then, the silence speaks volumes.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts