United in Orange: A Colorful History of the Denver Broncos

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Bring in the Blue

The blue and white additions to the uniforms came on the shoulders of 1965. This was the same year the Broncos almost left Denver. After several partners voted to sell the team and move it to Atlanta, Colorado heroes Gerald and Allan Phipps stepped in to purchase the team and keep it in Denver.

Arrival of the D

Three years later, 1968 brought us the classic "D" helmet logo that our dads grew up loving. The blue addition from the '65 home jerseys jumped from the sleeves to a vertical strip down the middle of the helmet, with the away-jerseys adopting the same scheme, but vice-versa.

Despite the fresh uniform additions, the Broncos continued to struggle on the field, posting their ninth-straight season without a winning record in 1968.

On the Cusp

The colors kept moving in 1971, as the pants changed from white to orange, but the team stayed mired in mediocrity. Still, this marked the start of a true, hardened fanbase. While this current generation is used to John Elway, Peyton Manning and even Jake Plummer (he got to an AFC championship- - give him some credit), the fans of the early '70s continued to sell out Mile High despite going 53-123-6 until the team's first winning season in 1973.

Keep reading for more colorful history.
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Thomas Mitchell has written about all things cannabis for Westword since 2014, covering sports, real estate and general news along the way for publications such as the Arizona Republic, Inman and Fox Sports. He's currently the cannabis editor for
Contact: Thomas Mitchell

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